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Event Organisation Description

Paper Type: Free Essay Subject: Marketing
Wordcount: 3228 words Published: 7th Sep 2017

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a) Expert’s definition of event.

To better understanding the definition of events I would like to mention at the beginning that various terms is used to explain its meaning. 

To find the answer for this question I will quote Getz who said that “A special event is a unique moment in time celebrated with ceremony and ritual to satisfy specific needs.” Getz (1997; p.4),

Another event specialists state that an event can be defined as anything which happens; any incidence or occurrence especially a memorable one; contingency or possibility of occurrence; and item in a programme and organised activity at particular venue for sales promotion and fundraising. (Bowdin2011,p.17)

b) My own definition of event.

In my opinion an event is a special occasion such as football match, festival or concert which has happen in a special place, on specific time and required a lot of different kind of things to be organised before it may take a place.

The event doesn’t occur very often so it’s the reason why it is so special and many people is looking forward to be a part of something unique in some way.



The biggest music festival in Scotland, held at a disused airport in Balado.T in the Park is an event that every year attracts over 80,000 music fans from around the world. During the 3 days of the festival there are over 180 artists performing on eleven stages. In the past, there appeared stars such as Red Hot Chili Peppers, The Who, Green Day, The Killers, Foo Fighters, REM, Oasis and Radiohead. First edition took place in 1994 in Strathclyde Country Park. Its name comes from the main sponsor Tennents brewery. Baldo park is an excellent location for the event as most Scottish who want to take part in the festival can get there easily which makes it an ideal place to host this type of event. The festival includes of three days of fun, music and dance. The festival takes place every second weekend of July. People attending for the event are mostly young people interested in pop, rock and electronic music. Through the years the festival has be become increasingly popular and now it is the biggest music festival in UK.


It’s the largest beer and folk festival held in Munich in Bavaria (Germany). Oktoberfest takes place from 1810 years. Until 1871, it took place in October, and since 1872 the beginning of the event has been postponed for September. In recent years the average number of visitors was six million people.

During the festival is being consumed about five million liters of beer, traditionally sold in one-liter mugs.

Fairs called Oktoberfest in Bavaria were not uncommon. Their goal was to use beer from the passing season, before the start of the new brew.

The Munich Oktoberfest enjoys more than 200-year tradition. On the occasion of the wedding of Prince Ludwig of Bavaria, the future King of Bavaria and his bride, Princess Therese von Sachsen-Hildburghausen, which took place on October 12, 1810, they were held on the meadows in front of the city walls (today Theresienwiese ) horse racing. Since Prince Ludwig passion for antiquity competitions were held in the style of the ancient Olympic Games. In the early years of the Munich Oktoberfest was primarily sporty character. Since the event enjoyed great popularity among the inhabitants of the city, the royal court decided to repeat the race a year later at the same time, and so was born the tradition of the Munich Oktoberfest. Due to the involvement of Bavaria in the Napoleonic Wars in 1813 for the first time the festival was abandoned. A break in the tradition also occurred in 1854 and 1873 due to the cholera epidemic in 1866 because of the war and a seven-week 1870 Franco-Prussian war.


Are the biggest and most recognised sporting events taking place in summer time (athletics sports) as well as in winter (skiing), which gather participant from all over the world.

The Olympic Games are held every four years, with the Summer and Winter Games running every four years but two years apart.

Ancient Olympic Games

The first Olympic Games were held in Olympia in Greece and were played every four years, so in ancient Greece dates Olympics marked the four-year period between successive Olympics. The first documented Olympic Games were held in 776 BC For the duration of the Olympic Games discontinued wars. During the conflict announced “peace of God” and the war was stopped for two months. For five days lasted games, the rest was allocated to depart and return from the Olympics for spectators and competitors. The first stage of the ceremony, even before the Games begin, was an oath before the statue of Zeus. Raw meat cut into pieces, scattering or decomposed before the statue and each of the participants, along with his father and his brothers took the oath did not commit any fraud on the competition, which confirmed a second oath in which they said they strictly applied the exercise by previous 10 months. Officially received the prize – a wreath of twigs of laurel but winner was just one and became famous and in his hometown built monuments in his honor and wrote poems. The wall of the city won the competitor done a hole through which entered the winner greeted by the locals. This meant that the city could not be afraid anymore because it has such a defender. The winner also received material rewards, but not officially given. Over time, in addition to the wreath of olive branches, they obtained money and valuables. Fame have won the whole city and not just winning. Penalties Olympic were very strict. A player who has committed fraud, was forced to put a statue of Zeus, which is inscribed with his name and vice, which he hath sinned. The most popular with fraudsters is Athenian Kalliopos who bribed his would-be opponents. The whole thing came to light. Athenian and others had put monuments for Zeus. Athenians stopped attending the Olympic Games, as the Delphic oracle said that if they start again participate. In the competition they participated wealthy people who could afford to devote the entire year to exercise, then they were only selected athletes. Occurrence naked, because the games can watch only free men. Woman caught in watching the games waiting for the death penalty. There was no team competition. The games were held in honor of the god Zeus.

Olympic Games nowadays

Present Olympics held since 1896 (Athens), and the winter of 1924 (Chamonix). Modern Olympic Games refer to the tradition of the ancient Greek Olympics. For most athletes the Olympics are regarded as the most important sports and the Olympic gold medal as the most valuable trophy .Exception of this rule are tennis players, cyclists and footballers, but the international federations of these sports are trying to raise the profile of Olympic



The modern Olympic Games were celebrate in london, were opened by the Queen Elizabeth II inaugurated the struggles athletes jubilee XXX Summer Olympics. The competition takes place not only for the gold medal, but also for fame and money. The Olympic Games is a huge organizational undertaking and the media, which attracts the attention of millions of people around the world. The history of the Olympic Games and the international Olympic movement is as interesting as the competition athletes. The Olympic Games are derived from ancient Greece. Already in the seventh century BC athletes met once every four years to honor Zeus. Games traditionally played out in Olympia, and competition gathered crowds of locals and visitors from different parts of Hellas. The competition was fought min. in racing, wrestling and chariot races. The winners waited olive twig and a huge celebrity. During the duration of the games announced peace against any conflicts, which is discontinued fights, and even the death penalty. Unfortunately, with the fall of Greece’s Olympic forgotten, and for the next Olympic Games had to wait 1,500 years. The resurrection of the idea of ​​the Olympic Games took place at the initiative of Pierre de Coubertin (1863-1937). This French thinker, educator, historian and sports activist held numerous trips around the world and sought support for the restoration of referring to the tradition of ancient Greek athletes competing from around the world.


The organization of the games differed significantly from what we currently see. To honour participation in the Olympic women they were not allowed. They had to wait until 1900 for the Olympics in Paris, where competed in golf and tennis. There also were awarded gold medals. The winner was honored a silver disc, an olive branch and a diploma. Not awarded the prize for third place (according to the tradition of awarding medals contemporary model was launched in 1904, the Olympics in St. Louis).


The Games have grown so much that nearly every nation is now represented. This growth has created numerous challenges and controversies, including boycotts, doping, bribery, and a terrorist attack in 1972. Every two years the Olympics and its media exposure provide unknown athletes with the chance to attain national and sometimes international fame. The Games also constitute an opportunity for the host city and country to showcase themselves to the world.



Dismissive of local people- people habited the area had to be resettle to make a way for new developments like new buildings to accommodate visitors and participants as well as make possible to create the proper infrastructure as a part of preparing to the Olympic Game. This situation intensify differences between poor and rich inhabitants of the city.


Job creation-preparation for the Olympic Game generated many job opportunities for the local as well as for people from other part of the country and world. Apart from increased number of vacancies related directly to the event, many people found a job in travel sector such as hotels, restaurants, tourists’ attractions as well as employment related to ensure security due to unusual flow of visitors.


Insecurity-because of the volume of the event, the city might be considered as an excellent opportunity for terrorism groups to organise an assassination where many people could lost they lives .Organisations had to keep particular attention to keep all spectators and participants safe during the games and when moving around the city. According to the Chinese security ministry, protestors planned suicide bomb attacks on some Chinese cities and kidnappings in Beijing to disturb the Olympic Games.


The association relevant to “T in the park event” may be the “Association of events Organisers”.

Their mission statement: “AEO is the voice of the event organising community. It serves the collective needs and promotes the interests of the event organisers and the industry at large”.

The purpose of the AEO is the trade body representing companies which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.

Main benefits of becoming a membership:

  • Members of the AEO benefit from opportunities of which helps them to develop in order to overcome challenges and address issues within the industry
  • The AEO Forums are events which give members a great opportunity for learning different principles related to the day job, delivered by experts both from within and beyond the events industry.
  • Number of AEO Excellence Awards that reward talent such as the Outstanding Contribution to the Industry, Organiser Team of the Year and Unsung Hero awards.
  • Events such as the CEO Summit, International Dinners and annual AEO Conference provide opportunities for senior directors to meet with like-minded individuals and hear from guest speakers on a range of hot topics, developing markets, technologies and growth strategies.
  • If you are a new member, there is an opportunity for senior directors to be mentored by directors in member organisations you aspire to be like in some way, shape or form.
  • The AEO Talent Working Group was set up to share best practice and find solutions to challenges surrounding talent management. This may be training and career development, recruitment concerns, improving skills and cross-functional working practices or discussing equality in the workplace. Members have found that sharing experiences has been extremely beneficial so far.


Social Medias – Social media has made a huge impact on the tourism /events industry. Those industries depend heavily on the use of word-of-mouth to spread opinions and recommendations, and social platforms such as Twitter and Facebook. People eagerly use the social media to find out interesting events and check what’s going on in the place of their interest. They also share their personal experiences of particular places they have visited. There was significant growth using TripAdvisor in last decade with 320 million reviews and more than 290 million downloads. It’s available in form of website as well as an App and it is bespoke company reaching travellers around the world. (Trip Advisor) In the future with technology evolving all the time, social media will become more popular with travellers when comes to booking holidays.

Social medias are applied to all of the above three events from the question 2.

Growth in Mobile- It is important for tourism and event industries to be up to date with their travellers and event participants in that matters all websites related to the particular event should turn into mobile friendly and start working closer with Social Medias. Nowadays travellers using their mobiles not only to book their trips and events but also may give their recommendation and opinion of the events they took part in. Industries engaged into the new technological tools allow people for a quick access and make it easier to respond either from potential new customers or the existing ones. This trend will help in the future to target different target markets in quick and efficient way in lowest possible cost.

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E-meetings and digital collaboration- nowadays people have an access to a wide range of methods which allows us to fast communication. Thanks to availability of technologicalplatform such asUber ,airBnB ,TaskTabbit and HotelWall  companies have possibility to conduct a meeting and discussed the most important issues of the business without spending long hours in journey .E-meetings and digital communication are the excellent way to keep our planet away of air pollution by reducing carbon emissions.

Eco friendly-increasingly popularity in waste segregation and using bio-materials will be beneficial for the industry as events in which participate a large number of people generate huge amount of waste which if not properly segregated cause many harmful results like formation of the huge garbage dumps by the failure to carry out recycling, higher prices of materials if recycling is not possible ,increase the amount of cutting the threes by the lack of paper for re preparation, minimalize degradation of the landscape.


History (26.01.2017) Retrieved from http://www.history.com/topics/olympic-games

Safeconcerts (26.01.2017) .Retrieved from http://www.safeconcerts.com/festivals/t-in-the-park/t-in-the-park-history.asp

Wikipedia-Olympic Games (28.01.2017) .Retrieved from https://en.wikipedia.org/wiki/Olympic_Games

T in the park (26.01.2017) .Retrieved from https://en.wikipedia.org/wiki/T_in_the_Park

Wikipedia-Oktoberfest (28.01.2017 ) Retrieved from http://www.oktoberfest.de/en/

Economic impact ( 28.01.2017 ) Retrieved from https://www.researchgate.net/publication/200686460_Economic_impact_studies_of_Beijing_2008_Olympic_Games

Event trends ( 02.02.2017) .Retrieved from https://lessconversationmoreaction.com/2015/01/14/top-10-sustainable-event-trends-for-2020/

Event trends (02.02.2017).Retrieved from http://radar.sustainability.com/annual-trends-report/

Association of Events organisers ( 03.02.2017) .Retrieved from http://www.aeo.org.uk/


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