Disclaimer: This is an example of a student written essay.
Click here for sample essays written by our professional writers.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.

New Product Development Of Nokia

Paper Type: Free Essay Subject: Marketing
Wordcount: 1491 words Published: 18th Apr 2017

Reference this

NPD for companies in today’s world is the only way of survival in today’s increasing competition. The need of such new product arises according to requirement of consumer & trends prevailing in the society. Every company needs development of more & more new product. But making a new product is not as easy a job. It needs a detailed study about the product. If company really wants that consumer to choose their product they should be specific about the characteristics and most beneficial service that the product offers to their customer.

Get Help With Your Essay

If you need assistance with writing your essay, our professional essay writing service is here to help!

Essay Writing Service

NPD OF NOKIA:- NOKIA, connecting people is a mobile company which has a long history in designing for experience as mobile phone are very personal & experiential device. The NPD process in Nokia is a continuous cycle of field feedback & development. They use & continuously develop method to evaluate usability and user experience in the different phases of development. After the product is released, they gather feedback from the field via many controlled & uncontrolled channels. This information can be used for improving the forthcoming product. Nokia have established processes to take user needs & wants into account when designing new concept and they do various types of evaluations with real user during the development process. The user experience evaluation practices in the different phases of Nokia product development process are given below-

PROCESS OVERVIEW: – The process consists of two principal strategies: user experience (UX) target setting and UX improvement.

User experience (UX) target setting – This process starts by examining user needs and behaviours. They innovate new concepts by reflecting user data with market insights & technological opportunities. They start UX evaluations for the concepts as early as possible and find out the pros & cons of each concept so that development process will be more effective.

UX improvement – It is continuous process of identifying problems, gaps & new idea. They do in all phases of the development process by analyzing the UX evaluation result for concept being developed, field feedback for existing products and competitive trends on the market. UX improvement topics are then created and followed up via systematic analysis & applied in the development. The practical challenge is to link the available idea to right development activities at the right time. UX improvement process is, first of all is an UX management activity. They apply conceptual analytical research & data gathering techniques.

REQUIREMENT FOR UX EVALUATION:- In global company, they need to make data collection from different parts of physical & virtual worlds easy. Tens of Nokia products are coming out every year & they want to evaluate also competitor’s products. Second the theory behind UX evaluation needs to be applicable for various types of product & prototypes. Third they do UX evaluation in order to improve the products. They need to find out the pros & cons of the evaluated system. Finally they want to relate the project incentives to excellent user experience, not only to technical quality. This would require a fair UX evaluation process that produces some kind of a UX score. Fairness means that all different types of products with different target user group would be on the same line.

UX EVALUATION FOR CONCEPT IDEA: – UX target are set in the very early phases of the development & then used as guidance & evaluation criteria throughout the development. UX targets are conclusion of several research activities, such as user research, product feedback, market research & technology analysis. They run individual interview and present narrative visualization of the imagined user experience which provide an opportunity to iterate it to make sure it fulfills real user behaviours & needs.

UX EVALUATION FOR PROTOTYPES: – The in house UX experts with a background in usability master a bunch of good usability evaluation methods for different types of product prototypes. It is beneficial to use this existing knowledge & just include experiential aspects to the evaluations. Sometimes this works, especially with long term field trials. In field trials they use diaries, experience sampling, questionnaires & focus group to collect experiential data.

UX EVALUATION FOR READY PRODUCT: – Nokia has been developing & selling mobile devices for a relatively long time, reached a large customer base. It is natural to look at the continuous feedback from existing product & users and this information when designing future product & experience. Original UX target set in early phases can be reliable measured when product and related services are completed and running. This measurement can be done in various ways, such as collecting feedback data using traditional market & user research method & utilizing the latest technological & community opportunities enable by interest. Combining several types of data & sources give them rich information to help improving user experience of coming product.


CROSS FUNCTIONAL TEAM: – It is used widely throughout industry to resolve complex issue such as the challenges of new product development. These teams are often the only means of developing complex products. This team is more difficult to manage but their combination of different skills allows them to solve intricate problem. Communication both within the cross functional team & between the team and the outside organization are a critical issue that must be resolved to enable superior team performance.

MANAGEMENT SUPPORT:- Management support communicate a clear vision of team objectives while simultaneously given team member the freedom to pursue that vision resulting in improved product team performance. Close monitoring of project status by senior manager demonstrates the importance of a product under development to both team member & other in the organization. It helps the team to gain cooperation from other in their organization while increasing risk taking & innovation.

SUPPORTIVE ORGANIZATIONAL STRUCTURE: – It has a number of influences that have a positive effect on team success. Organizational structure, particularly a deliberate development process, is vital to the success of product development. An organizational structure that improves communication both internal & external to the team is critical.


Do you have Nokia mobile?

What do you like in Nokia mobile?

What extra feature they want in Nokia mobile?


Why they are associated with Nokia?

Problem faced by them while distributing?


Success of Nokia mobile in the market due to?


Nokia take into account the user needs & wants while designing the new product.

It gives more importance to the experience evaluation in the development of new product practices.

They use two main principal strategies and that is user experience target setting & user experience improvement.

The user experience in Nokia is used for both to design for new experience and to continuously improving existing solution.

Regular feedback is taken from customer after the new product development.

In new product development of Nokia, it does several research activities such as user research, product feedback, market research & technology analysis.


Due to increase in competition, every minute they can loose everything, so they should try to take regular feedback from customer before & after the new product development and implement the suggestion given by customer.

Ans 4) Before completing this assignment, I was in dilemma that every big or small organization is using same process for new product development, but when I have started this assignment, I come to know that every organization have different process & strategy for development of new product. I have taken the help of various book and internet to complete this assignment. I go through the complete process, that how Nokia develop new product, what strategy they use, what are the task they performed before & after the new product development. Lot of doubt I have regarding NPD, but it all cleared when I have done deep study. My knowledge regarding NPD has been increased while completing this task because various type of different information I got regarding NPD.


Cite This Work

To export a reference to this article please select a referencing stye below:

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all

DMCA / Removal Request

If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: