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Important Milestones In The History Of Mercedes Benz Marketing Essay

Paper Type: Free Essay Subject: Marketing
Wordcount: 857 words Published: 1st Jan 2015

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Mainly Mercedes Benz is very famous in the world for its variety of car models. In the year 1886 it produced the world’s first true internal combustion engine powered three wheeler automobile vehicles. In the year 1894, Mercedes Benz produced world’s first single cylinder four stroke engine powered four wheeler vehicle “Benz Velo’. In the year 1899, an automobile enthusiast dealer of Germany Mr. Emil Jellinek successfully raced the Daimler Motoren Gesellschaft (DMG) vehicles by painting his daughter’s name Mercedes on all these test vehicles for good luck and later this very name became the brand name of all the DMG vehicles. The first DMG make four wheeler vehicles bearing the brand name Mercedes rolled out of the factory in the year 1902.

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The Mercedes 35 hp four wheeler vehicles which were produced in 1902 became an important mile stone in the advancement in the automobile design. While focusing on the land surfing vehicles Mercedes Benz also produced both civil and military boat and aircraft engines and even Zeppelins. Since 1920, Mercedes Benz regularly started producing limousine vehicle models. During that period Mercedes Benz also started producing sports car models. Explicitly for the American market Mercedes Benz started producing vehicles during the period of 1950s. Iconic 300SL sports car model was showcased in the New York automobile show in 1954, which was produced mainly for the American market. Mercedes Benz made rear engine cars produced that time which was rather unsuccessful attempt but later on it successfully produced similar category less expensive and higher volume cars. Recently Mercedes Benz made small 139 hp car which has not been very successful in the market. Since 1994 Mercedes Benz has been successfully producing compact city cars along with in-expensive A-class range cars.

Mercedes Benz Motor Sport history:

Mercedes Benz motor sport history began in 1894 by participation in the world’s very first automobile race Paris to Rouen. Since then the automobile motor sport cars manufacturing had been a unique feature of Mercedes Benz till late 1930. In 1955 the Mercedes Benz race car 300 SLR collided with another racing car and killed around 8 people. Since then up to the year 1980 Mercedes Benz had not participated in the motor sport racing, but in 1980 Mercedes Benz returned in the frontline motor racing contests with its Sauber racing car.

Mercedes Benz car model production significantly started from the SSK racing car model produced in 1928.Since then Mercedes Benz has been successfully producing a variety of luxury car models till the latest car models like GL320 Bluetec, R320 Bluetec, E320 and ML320 Bluetec, produced in 2007

The name Mercedes Benz needs no introduction for the car enthusiastic people. Ever since its foundation this name has been associated with the world class brand of cars, trucks and buses. The founding fathers, one is Mr. Karl Benz who first founded this company in 1871 and the two others Mr. Gottlieb Daimler and Mr. Wilhelm May Bach, who founded the division of Mercedes Benz called as Daimler AG in 1890.The headquarters of the Mercedes Benz is located at Baden- Wurttemberg and Stuttgart in Germany. Currently this company produces a wide range of advanced luxury cars, trucks and buses in its manufacturing facilities, based all over the world besides Germany.

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Mercedes Benz has been producing technologically more advanced vehicles than its contemporary competitors. Safety of the passengers has been the utmost important factor taken in to consideration by this company while designing all category vehicles ever since it has started production. Every year the Mercedes Benz makes provision of a huge amount of money for the research and development work in its budget. As a reason they always they have an edge over other renowned vehicle manufacturers of the world ever since they have started manufacturing vehicles.

Moreover we can say that the Mercedes Benz has taught other vehicle manufacturers how to manufacture technologically advance vehicles and at the same time passenger safety vehicles. Mercedes Benz is the pioneer of featuring its vehicles with the Safety airbags, anti-lock brakes and the traction control system, in the world. This company has introduced the first 7 speed automatic transmission system in the world, called as 7g-Tronic. The credit of invention of the passenger pre-tension seat belts for the first time in the world goes to Mercedes Benz. In the event of vehicle crash this belt gets tightened almost instantaneously thereby saving the passenger from the forward crash. Also many other types of passenger safety devices like the brake assist and stability control are invented by Mercedes Benz for the first time in the world. One of the greatest features of the Mercedes Benz is that it not only invented these safety devices for the first time in the world but they also granted its license to the other vehicle manufacturers all over the world from the point of view of overall safety of the passengers.


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