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SWOT Analysis of Whitbread Plc

Paper Type: Free Essay Subject: Marketing
Wordcount: 1469 words Published: 22nd May 2017

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Hospitality a word that resembles a relationship between a host and the guest with a act of being hospitable, it is totally based on the reception, environment as well as a proper entertainment of guests ,visitors or strangers who are coming from different places. It is refers to opening one’s home and its comforts to others. Now a day’s hospitality is one of the most interesting and challenging industries to work and provides a boarder range of job as well as career opportunity with an endless variety of places to work in. So this business serves people in a relaxed and welcome way.

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As a hospitality organization or company Whitbread PLC is called the UK’s largest hotel and Restaurant Company as well as internationally a operating market-leading businesses in the hotels and restaurant sectors. In the company Whitbread PLC employs 35,000 people and it serves every month near about 9 million customers with its 2,000 outlets allover at the UK. The largest oldest hotel and restaurant Whitbread was established in 1742 by Samuel Whitbread. This corporation successfully operates the “market-leading businesses in the restaurant sectors and budget hotels” .The brands that are related with this company are Premier Inn, Beefeater Costa Coffee and so on. Their vision is to be the best hospitality company that there is a family should relate with hotel and restaurant which is recognized by our people, guest and investors.

Vision and Mission of Whitbread PLC

Whitbread’s vision is to provide a better hospitality and leisure that make people happy at every time they visit our place. The main objectives that I would set as a goal in order to improve facilities of the company with all its sectors will be, to expanding their company and give proper value to the stakeholders by increasing the capital which is employed in their industry.

Operating markets which have high-growth potential

Be a leading company in this sector of hospitality.

Achieving the leading status through growth of organic value

Creating a market providing new service as well as new acquisitions.

Improving reputation and image of the company.

Increase the financial growth of the company.

Expanding the company internationally.

Improve the sectors of advertising, marketing as well as PR areas.

Achieving the business and financial success with this company.


We will provide customers a quality experience which is second to none.

We identify the significance of our employees in achieving the targeting goal

We will build a positive working environment where loyalty, commitment with other workers as well as hard works.

Our struggle is to be excellent leaders and this will help to undertake all our business activities in an honest and ethical manner way.

SWOT analysis of Whitbread PLC

In the arena of business SWOT analysis can be a useful tool to assess the company’s present situation surrounding the marketplace. It helps the company to take proper strategies to prevent weakness of existing situation with making changes in internally.

The SWOT analysis of Whitbread PLC


A hospitality industry with a huge chain.

Lots of tourists from UK

Market share is increasing day by day.

A range of innovative ideas about hospitality management

A large experience in advertising in other countries.

A good brand name.

Whitbread environment is totally eco friendly.

A better partnership with existing suppliers.


A sudden expansion caused a bad effect.

New product launching caused a situational problem

A luxurious chain of coffee base product.

A lacking of brand awareness.

A vulnerable to political condition.


Identify the key information

Examine the issues behind with a requirement of business intelligence

Capitalizing the availability of prime high retail space in streets.

Maximize the rates of occupancy in hotels.

Flexible during price structures.

Expanding the menu of hospitality with a good care.


Controlling costs with accelerating their expansion.

Frequency of new article based company.

An uncertainty in the process of expanding new markets.

Competitors are increasing but they have no idea of entering market

Good companies are going down.

According to the argument of strengths and weaknesses commencing with a national and international point of view, the analysis has outlined the proper balance of opportunities and threats affecting Whitbread Plc, using the SWOT analysis tool that is provide a structured investigation into the existing environment in which the company successfully operates.

PEST analysis of Whitbread Plc

Analyzing with an external micro- environment, in this part PEST analysis will help to carry out the business providing hospitality toward the travelers by their largest company named Whitbread PLC. It helps a company to increase its supply and demand of existing products which they provide.

Political trends

The area of Political firmness has huge pressure over the regulation of business. The United Kingdom experienced a political as well as electoral evolution from the last one year. It contains the regulations of the existing government with legal issues in which a business company could control. Political trends that have originates from these political events such as

Democracy as well as reforms.

Assertiveness are increased in popular and root-level

Accountability of greater public.

The re-definition of power and politics concepts.

This Political trend program in tariff reductions was made in wider sense. Eliminate of non-tariff barriers which Efforts to develop common product qualifications were initiated.

Economical trends

Economical trends are related to the exchange rates as well as with the economic growth both globally and nationally, that’s prevailing the business setting in the existing company. There was a excess capacity produced as well as giving increase to high quantity of profits in hospitality marketing with a new product designs. The excessive downturn of economically in the US market. Thus there was lot of profits withdrawn even though demand which was less than supply. Economic factor are largely concern to Whitbread, because they are influenced on price demand, service cost, service prices as well as profits. One of the most influence factors on the economy are acquisition following merger and demerger.

Social trends

Parts of hospitality industry are greatly influenced by social trends, which were always looked upon as something that lead to the annihilation of the social fabric of place. When more the amount of outside people coming into a place, the more the seeming risk of the place losing its original identity. Present situation specify that, Whitbread provide better service to the customer while they are using different language from side to side in the online and graphics and maps also adding up the value of booking experience in the hotels, which is totally due to diversity of social changes. Changes in Demographic such as makes the population aging with increase the suitable worker because the company believes that men power lives at the heart of its strategy. The company of hospitality also centering on their employer and to make an increased efforts more and more training place and of social advancement.

Technological trends

In the major macro-environmental Technological trends influenced the settlement of both customer and company. The proper need of customer fulfillment rises because of the world moves so fast, goods are willingly available and services are more personalized. So that Whitbread utilize few technology regarding Websites and Hotel booking, time to time information systems, Electronic media card called by pre paid card becoming more demandable. At the first glance technological trends does not seem to be a major authority, but afterwards it plays a major part in the encouragement of a place. Facilities which come by better communication are one of the first fundamentals for the excessive growth in the industry of hospitality management. E-commerce facilities in mobile and multimedia terminals are just some of the technological advancements already being expected. Therefore, the tremendous growth and development will also make it essential for localization to arise in the hospitality industry in the years to come.


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