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Organisational Structure of Red Rooster

Paper Type: Free Essay Subject: Marketing
Wordcount: 1902 words Published: 9th Jan 2018

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Red Rooster is owned Australia chicken brand. Red Rooster (n.d.) stated that it has over 360 stores and 5000 employees and well established franchise support network so Red Rooster is great successful fast food Franchise Company Australia owned brand. Red Rooster support each restaurant franchises such as operation system, commercial and promotion of brand and it designed to take minimise risk and maximise potential. Australian Fast Foods possessed Red Rooster until 2007 but Anne (2007) stated that Quick Service Restaurant Holdings (QSR) has bought Australian Fast Food (AFF) what was the owner of Red Rooster through. Since 2007, QSR is owner under name of fast food restaurants Red Rooster, Chicken Treat and Oporto.

Is it a corporation, listed company, private company, franchise, national, international

Describe ownership structure (who owns the company)

1.2 Organizational Structure (120 words)

Red Rooster’s Head office is located on Western Australia and Northern Territory State and the owner is QSR but Quadrant Private Equity (2007) said that Quadrant which is the venture arm of the Westpac supported $180 million to Quick Service Restaurants Pty Limited has achieve Red Rooster and Quadrant majority own QSR. Red Rooster built up the own web page for marketing of their products and brand and the company is using the news media such as the internet, newspapers, radio, TV and Magazines for sending their message to all location of Australia. Moreover, Red Rooster has been developed in collaboration with Australian Association of National Advertiser (AANA) which company has promoted and protected the interests of advertiser community for enhancing their quality of commercial communication and made relationship with entertainment brands such as DreamWorks, Wanner Brothers and Hasbro for promotion of products to children and their parents (Red Rooster, n.d.).

Chief Executive Office on QSR is Mark Lindsay

Chief Executive Office on Quadrant is Chris Hadley

Contact person is Gary Glen

Where is HQ

Other organizations owned, or associated with them

Who is the CEO: spokesperson or contact person?

(Be specific – this does not require an internal management structure)

what are the cc communication lines

Industry & Activities

(120 words)

Red rooster is leading fast food service in Australia. They try to provide their products as possible as quickly with high quality, value of service and hygiene which means that provide services and foods to customer with high satisfaction and keep innovation of their product that focuses on consumer and their life style. Therefore, the aiming is exceeding customer expectations. Seliske, Pickett, Boyce and Janssen (2008) indicated that “Food retailers were categorized as full service restaurants, fast food restaurants, sandwich shops, coffee shops and grocery stores”. It shows that fast food restaurant is categorized on retailer so Red Rooster is including on retail industry. Purpose of retail is sales of goods or products directly to purchasers in fixed location where they are organized.

What do they do

What industry

Wholesale, retail, manufacturer, importer or combination.

1.4 Theory – Stakeholder (300 words)

The important of managing the business activities should understand the directions of influence which managers operate business activities successfully and achieve the organization’s objectives effectively and the direction of influence are incorporated in stakeholder which is that Freeman (1984) any group or individual who can affect or support by achievement of the organization’s objectives. Robert (2003) said that “business organizations are among the most powerful social entities on the earth”. Therefore, the organization should manage and identify stakeholder’s interest, needs and point of view (Friedman and miles, 2006). It shows that the purpose of business activities should consider of maximization stakeholder’s interesting and their fairness. Mutual relationship with stakeholders is a crucial for all of organizations which means that building and maintaining friendly relationships with stakeholders is vital component for achievement of company’s objectives or goals. First of all, the most important action is that the company should indentify who are our stakeholders because in the business world, different stakeholders including employers, government, financiers and customers exist and quietly concern with company’s business and different stakeholders have different interests for the company so the company is treated differently. Stakeholder theory is helping to this task. This is because Friedman and Miles (2001) has opinion that stakeholder theory or approach has helped to identify and pursuit stakeholder responses to changes in corporate strategy. Moreover, theory of stakeholder suggests the way how managers formulate and implement processes which satisfy all who have a stake in the business (Freeman, 1984). Second important action is making friendship with stakeholders. Mutual relationship with stakeholders is a crucial for achievement of the company’s objectives. On the other hand, it has given guarantees the long term success of business activities. Argadona (1998) stated that Stakeholder theory is concerned about activity management of relationships and the promotion of shared interest in order to develop business strategies. It shows that stakeholder theory is helpful that the company achieve the business goal effectively and efficiently.


Freeman (1984)

Stakeholder theory

  • It focuses that the organisation should consider stakeholder interests when they make business strategic

Bruning & Ledingham (2000)

Relationship management approach

  • This approach function builds and maintains organisations’ relationship with stakeholders (Bruning and Ledingham, 2000)



Type A: Defensive

Quadrant Private Equity

Top management

Type B: Opportunism

Investors of Quadrant Private Equity (can check at http://www.quadrantpe.com.au/Investors who is their investors.

Westpac Bank

Trade association (Advertising Federation of Australia, Australian Barramundi Farmers Association, Australian Chicken Meat Federation, Dietitians Association of Australia)



Type D: compromise

Low level employees




Labour unions

Suppliers: under

Finesse Food Pty Ltd

Kailis Organic Grove

Barramundi Retailer in Thailand

Beverage companies such as Coca-cola, Nestle, need more

Type C: Elimination

Criminal members of the public

Animal Welfare NGOs

Type A is necessary compatible relationship which all of these have strong connection with Red Rooster. Therefore, the company should protect relationship with them as a strategy

Type B is contingent compatible institutional arrangements. Between Red Rooster and group in type B have the same interests. However, Red Rooster has no direct relationship with type B group members. An opportunistic strategy is the logical strategy.

Type C is contingent incompatible institutional arrangements. Red Rooster has separated unconnected and opposed the interests with type D group members. It becomes a problem when one of two parties insists on its position. The strategy should depend the company own interest to seek elimination.

Type D is necessary incompatible relations. It occurs when material interests are necessarily related to each other but their operations will lead to the relationship itself being threatened. The situation logic is concession and compromise

Customer, employees, local communities, suppliers and distributors, shareholders, business partners, Government

Who would be the stakeholders? Plenty of stakeholders


Corporate Identity

1.6 Theory – Corporate Identity

A corporate identity is expressing the company’s reality such as character and personality as conveyed through the organisation’s name, logo, motto, products, services, buildings, stationary, uniform and all of physical materials to create by the organisation and communicate to a variety of constituencies (Argenti, 2009). Identity would be more relation with organisational behaviour and psychology rather than marketing. Strong identity can help the organisation align with the marketplace, attract investment, motivate employees and serves as a means to differentiate their product and services (Melewar and Karaosmannoglu, 2006). It shows that identity is an effective strategic way to gain competitive advantages. However, development corporate identity is difficult. Bridge (2004) stated that a corporate identity is not simply the creation of a logo and some communication material and needs to keep care of it to ensure that it says relevant to the organisation. Furthermore, corporate identity is associated with wide range of components (see the figure ). It means that the organisation should consider various components which are related with corporate identity.

Corporate culture

Corporate culture and corporate identity are certainly connected and it is very difficult to separate the two (Melewar and Karaosmanoglu, 2006) because corporate culture help to develop the organisation identity and it is also generated the identity of organisation.

Corporate communication

Corporate design

Corporate structure

Corporate strategy


Control behaviour: employees’ behaviour is significantly effects on corporate identity.

It means that it is the company characteristic and

In this section you give a definition and discussion of corporate identity theory (and cite the sources).

If you read enough you can describe and introduce different components of what constitutes corporate identify. You may find some variations in the different theories on this theme and it is proper that you comment and cite them.

Make sure that you identify the main features from theory – (300 words)

1.7 Company identity, activities and tools

Red Rooster is usually located the services are usually for people who do not have enough time or short time to eat their foods.

It is offering as low prices, limited menu and fast service

What do they do and where do they do it – city centres, shopping centres, main roads, specialist precincts, industrial vehicle insignias ————–

Discuss those company communication activities which are specifically focusing on communicating its identity. Some of these may include slogans, buildings, layout, etc. – give examples to illustrate (250 words)

Are there differences in use of logo / slogans

You may put a company logo or similar in this section

Figure 1, Company logo ~ it’s gotta be red



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